Retailers And Leasing Company For Le Carrousel Announced

May

Retailers And Leasing Company For Le Carrousel Announced

IMKAN Maroc has announced significant progress on its Rabat-based Le Carrousel project as it signs two major retailers – Carrefour Market and CINEATLAS – to feature at its state-of-the-art Mall du Carrousel. Alongside the major retail signings, IMKAN Maroc has appointed leasing management firm AMS AFRICA to implement the mall’s merchandising strategy.

Mall du Carrousel, which is home to a leasable retail space of over 29,000 square meters spread across two levels, is already attracting several globally renowned brands, some of which have already confirmed their presence at the shopping destination. Amongst the first to sign lease agreements are Carrefour Market – a part of the LabelVie Group – and the first network of premium cinema complexes in Morocco, CINEATLAS Holding.

In collaboration with its newly appointed leasing management company, AMS AFRICA, IMKAN Maroc has started to roll out its mall merchandising plan to ensure Mall du Carrousel becomes a dynamic flagship shopping and lifestyle destination on a regional scale which is estimated to attract more than 5 million visitors when it opens in 2023.

AMS AFRICA has contributed to the development of Mall du Carrousel since its inception and is now the exclusive agent in charge of leasing the commercial component of the project. In line with IMKAN Maroc’s vision, the company has used its expertise to ensure optimal design and layout in order to offer the best customer experience.

The Carrefour Market brand will take a retail space of more than 2,000 square meters – staying true to its large scale shopping concept, providing its customers with a rich variety of consumer products as well as a F&B area.

CINEATLAS will develop an innovative seven-screen multiplex spanning over 2,500 square meters featuring a jazz café bar as well as a gourmet restaurant with a terrace overlooking the Atlantic.

Commenting on the signing, Ahmad Aref, Managing Director of IMKAN Maroc, said: “We are pleased to partner with AMS AFRICA, which has a world-renowned reputation in its field. We are looking forward to welcoming the imminent arrival of prestigious brands such as Carrefour Market and CINEATLAS, which reflect the relevance of Mall du Carrousel’s commercial strategy.”

The Mall du Carrousel is an open-air shopping center that combines entertainment, dining and shopping in a unique pedestrian environment by the ocean. It will offer an unprecedented mix of international and local franchises, personal services, entertainment and educational leisure activities, inviting people to live new experiences and celebrate shopping, gastronomy and even art and culture throughout the year.

The Mall du Carrousel is an integral part of the Le Carrousel project, a mixed-use destination of over 11 hectares on the Rabat coastline. An integral part of the integrated development project of the corniche, intended to play a major role in the urban development of the capital, Le Carrousel enjoys an exceptional location in the heart of a coastal area of 10 hectares, just 15 minutes from downtown and the highway.

In addition to the Mall du Carrousel, the project includes luxury oceanfront residences, a seafront promenade and a boutique hotel. It has been designed as a living, leisure and entertainment space, meeting the expectations of residents and visitors in search of comfort, calm and well-being.

The Mall du Carrousel, Phase 1, in figures:

An investment of 520 million dirhams including 330 million allocated to the construction of: