Miral In Partnership With Khalifa Fund For Enterprise Development Hosts Budding Entrepreneurs At Yas Bay Waterfront

Miral, Abu Dhabi’s leading creator of immersive destinations and experiences has partnered with the Khalifa Fund for Enterprise Development to support local entrepreneurs this Ramadan at Yas Bay Waterfront Nights. The much-anticipated night market and event, features over 20 small businesses and artisans, six of which have been supported by Khalifa Fund to incubate and develop their brands.

Alia Al Mazrouie, CEO of Khalifa Fund for Enterprise Development, said: “It gives us immense pleasure to see talents that we have incubated achieve success in their ventures. Our partnership with Miral has been an invaluable one, providing a fantastic opportunity to bring local artisans’ work to the heart of the local community through the Yas Bay Waterfront Nights event and market. We look forward to future collaborations with Miral and other partners in Abu Dhabi to further help support and spotlight our dedicated and supremely talented entrepreneurs.”

Mohamed Abdalla Al Zaabi, Group CEO of Miral, commented on the partnership saying: “We are happy to be providing local entrepreneurs with a platform to showcase their work at a leading destination like Yas Bay Waterfront this Ramadan, in partnership with the Khalifa Fund for Enterprise development We believe that tourism is a formidable driving force to support small and medium businesses. Initiatives like this allow these businesses to integrate into the wider tourism ecosystem, helping to create new job and business opportunities, as well as showcasing the value entrepreneurs bring to help boost the local economy.”

Homegrown brands participating at Yas Bay Waterfront Nights include Fae Oud & Perfume, in luxury perfumes and Emirati incense, Glaza Collections Textile Trading with intricately adorned and locally sourced traditional textiles crafted by skilled artisans who have developed their craft over generations. Jamila Al Krieshi Trading, specializing in local fashion designs.

Other artisans include The Armers for People of Determination Establishment, who cater towards empowering people of determination and their caregivers to improve their quality of life. Post Iftar All About Coffee, is a popular option that specializes in Emirati coffee and Sperenza Kids Fashion is a hit with the young ones for specializing in high quality children’s fashion.

 A representative from Fae Oud & Perfume commented: “Thank you to the Khalifa Fund for selecting us to showcase at Yas Bay Waterfront. This has been an incredible experience this Ramadan and it has been a pleasure participating with the Khalifa Fund.”

Yas Bay Waterfront, Abu Dhabi’s vibrant day-to-night destination kicked off the second edition of its ‘Waterfront Nights’ from March 30 and will run until the Eid weekend. In addition to the night market, the pop-up event welcomes guests daily from 8:00pm – 1:00pm with pop-up F&B concepts DOH, Milky Ice, My Baklawa and more, including Emirati delights by Gader and Malas Al Shabi Cuisine. Families can enjoy the various activities for children on the boardwalk, accompanied by the soothing sounds of the Oud and Qanun every night.

The Khalifa Fund for Enterprise Development (KFED) aims to support small and medium sized enterprises (SMEs), while fostering a culture of entrepreneurship and innovation. Yas Bay Waterfront’s Ramadan- night market offers local artisans a platform to showcase their skills, while they are supported by the Fund as they integrate into the Abu Dhabi community and wider ecosystem.

Alongside Yas Bay Waterfront Nights, visitors can also enjoy unique culinary concepts and a dynamic mix of restaurants and lounges available at Yas Bay Waterfront. Visitors can choose from over world-class dining options and indulge in a scrumptious Iftar or Suhoor meal with family and friends this Ramadan.